I use coupons all the time, mostly for non-food items. Rarely is there a coupon for the food I buy - ie; fruits, vegs, meats, but a $1.50 off mascara, Excedrin, $2.00 off lotion, etc. adds up over time and only on the things I would normally buy. I always look for coupons on more expensive items. For instance, usually $25 off my $90 Latisse...