Starbucks Refuses To Honor NYC Sugar Ban — Mayor Bloomberg Dismisses This As 'Ridiculous'
Ashley Lutz|30 minutes ago|745|7
Michael Bloomberg's large, sugary drink ban will start in NYC tomorrow.
But Bloomberg is facing some intense opposition from corporate giant Starbucks. The coffee chain said it would continue to offer 20-ounce "venti" drinks because of the milk content.
Bloomberg told television show Face The Nation that Starbucks' plan was "ridiculous."
“Starbucks knows how to market things, knows how to package things,” Bloomberg said. “They can change instantly when it’s in their interest to do so.”
The new mandate limits sugary drinks sold at restaurants, movie theaters, street carts, and more to 16 ounces.
Starbucks competitor Dunkin' Donuts is taking the mandate more seriously.
At Dunkin', customers will have to add your own sugar to large and extra-large hot beverage and medium and large iced beverages. Same for flavors (like mocha or vanilla syrup).
The company also announced that sweet beverages like hot chocolate will only be available in small and medium sizes.
Bloomberg's ban, which only affects restaurants and places that sell prepared foods, is meant to combat obesity.
But critics of the ban say it will be difficult to enforce and will make business less efficient.
For example, instead of a Dunkin' Donuts employee adding sugar to a drink and handing it off, customers will have to line up to add their own sugar.
SEE ALSO: 40 Horrible Fast Food Fails >
Read more:
http://www.businessinsider.com/bloomberg-calls-starbucks-ridiculous-2013-3#ixzz2NF9vnxHZ
