It is a very good business to be in but established operators are very protective of their turf and do whatever it takes to prevent new blood entering their market.
That's how it is in the U.S. mainly too. It's either long established, well respected family funeral homes or it's large conglomerates that just keep buying up all the independent ones.
One area that did seem to have some success for newer, smaller outfits was the the "burn um, and box um" strategy of low cost services targeted mainly at the poor by offering almost exclusively, cheap cremations. That really has to be a grim workday though.