Actually, why should they? The industry has reached a point of no return. It sells tickets to a gay or sexually confused crowd and supplements to teenagers or unstable adults with an obsession of being "big". The whole aesthetic/smart and hard training/proper nutrition combo has been out of the window since those guys went in overkill mode, shooting whatever could add 5lbs of fake muscle on their frames. It's just a very small niche like "teenage" girls selling worn panties. Thank God, Bbers don't sell their undies, do they?