This is a bad move on his part and will be the end of him.
Once whatever shitty product he's pimping turns out to be a bust no supplement company will touch him given these last couple of videos essentially trashing their bread and butter products (protein and weight gainer powders).
Whatever crap he's coming out w/ is going to be comically bad. What's his R&D budget? He's probably brewing some crappy pre-workout in his bathtub.
Nah, he'll probably end up getting a deal with some other supplement company purely based on his popularity.
He would just style it out and be like;
"This product isn't just any regular, run of the mill protein powder. This is new. This is different. This is even superior to eating a proper, nutritious meal. I never thought I would be saying this about any supplement until I tried this."
Or something on those lines.