Conspiracy theories are usually dumb and this ones no different
Sure, some are "dumb". But some are true. Seems to be a lot behind this one, and many voices inside the locker room, inside the NFL Network are being very vocal about it.
Usually, conspiracy theorists are repeated by tinfoil idiots. In this case, the Super Bowl was 30 hours ago, and some seriously credibly football people are saying the play was changed at the last second by Caroll - for marketing purposes.
"We live on a flat earth" used to be a conspiracy theory too.