No matter what he looks like he'll get boos this year. It has not been a good year for his image. Actually the worst year for his image. Split from his wife that had(s) cancer, the Arnold debacle, and all the facebook posts. I would say this is a natural reaction. Phil's a smart dude but he has to learn how to leave his emotions at home because if I were Mr. O, I'd want to go back and forth with haters as well but you can no longer do that in his position. Hopefully he understands this. I think Phil want the fans to like him and he truly doesn't understand why the "haters" don't like him.
He's a product of our time---the time of the "cocky braggart who gets the attention". In today's world "humbleness" is looked down upon. Phil seems to be a personable person, knowledgeable and one of those guys you could talk "pop culture" with.
But, at the same time, he wants, or does want to project that baller/sports star/hip hop image.
And you know what, each Mr. O had their own personality. Ronnie was folksy and down the earth, Dorian was quiet and reserved, but had that stern look about him, and Haney was a mixture of both. Jay was, well Jay. Dex was just about his business.
Phil is not loud or boisterous, nor thug like. But as you said he gets too emotionally involved in this online/FB mess. He needs to learn to stay above the fray. Don't acknowledge the "haters" (the real ones), accept constructive criticism.