Maybe if they held the Olympia in a different city around the world every year like they used to in the good ol' days fans from around the world would have the chance some years to attend closer to home and the IFBB wouldn't have to dilute the title by having multiple contests. But ever since they decided to hole up in Las Vegas in 1998 (concordinate with the new reign of gut monsters, incidentally), most bodybuilding fans around the world aren't willing or able to make it to the big show, so this is what we get.