Gotta say scam or negligible difference that is not worth the difference in pricing..Although i don't regularly shop at whole foods i was there with my girlfriend and the broccoli looked much better than i buy elsewhere...cleaner = more pesticides and more chemicals so i think it can be decieving and at the end of the day nobody should give that much of a f*ck imo
Sometimes organic foods, especially vegetables and fruits are visually less attractive then their non-organic counterparts. Non-organic plants and fruits are genetically altered using plant steroids, fertilizers and pesticides to grow them bigger. One great example is strawberries. Naturally grown strawberries are much smaller, not mealy, and have a considerably sweeter taste then genetically altered ones do.
Exactly how these things affect the human body is not clearly understood at this point. There is some indication that commercially produced non-organic foods contribute to obesity. For example if cows and chickens are given steroids, does some residual remain in the meat when we eat it?