Magazine Sales are Dead - How to fix em!

[HTexan]

Magazine sales are dead . . . Years ago I mentioned to Shawn Perine that they should re-issue all Muscle Builder & Power mags from 72 to 79. Re-issue them exactly as they were, include current ads with current products the adds formatted to blend in to the continuity of the format ( in the editorial section, tell readers the old add no longer are relevant howeve,r are there for issue integrity. ) Picture Redcon1 ( and other ) ads in a 70's format . . . don't overwhelm the mag with too many adds in print . . . put them at the end with discount codes if used from that issues add. You'd have 84 issues which would SELL OUT BIG TIME.

J

Paper is dead. The current model is selling drm PDFs via apps. Cost almost nothing to sell a person a digital version and they always tried to sell at the same price as a paper version.
The problem is companies need to streamline their businesses to survive in digital only.

[BSN]

Paper is dead. The current model is selling drm PDFs via apps. Cost almost nothing to sell a person a digital version and they always tried to sell at the same price as a paper version.
The problem is companies need to streamline their businesses to survive in digital only.

Or FREE from internet

[HTexan]

Or FREE from internet

DRM versions, like zinio sells, haven’t been cracked as far as I know. Yes you can do screenshots and then put them together, but that is similar to scanning paper mags and doing the same thing.

[BSN]

http://emagazinepdf.com/2017/11/flex-usa-november-2017/

[Joe Pietaro]

FLEX and MD have similar if not identical strategies - use their online platforms to drive sales to their respective print magazines. Both also charge for the digital version (although there are sites that have it available for free, like the link in this thread) and their websites are pretty shitty all round.

What I have been doing with my company is the opposite - use the magazines (print and digital versions) to drive traffic to our online platforms such as YouTube, Instagram, etc. where we do live broadcasts and daily content. And we also offer the digital version of the magazine for free.

The print run is basically an afterthought and small in the overall strategy of reaching the demo. I'm an old school guy and enjoy print and since the files are already done for the digital version, why the fuck not print a few thousand copies for the ones who like them and for handouts as a marketing tool.

[Notomorrow]

The cpi adjusted inflation for 50 cents in 1970...the cost of these magazines

50 cents today would be $3.26 cents....

Yet there was no modern supplement industry so the amount of ads would be limited..compared to today where well over HALF of any print bodybuilding magazine is advertisements...


Yet Flex magazine for example is now over $7 at the news stand...but WITH hundreds of advertisers that theoretically should bring the cost for the consumer down...yet Bodybuikding magazine costs have far exceeded inflation as a modern bodybuilding magazine is twice the cost of a classic mag yet with 10 times the advertisements

Double and triple dipping....advertising pays production cost for the little bit of actual content so anyone buying a bodybuilding magazine at a news stand is being ROBBED

Thats why bodybuilding magazines died...they got too greedy

[hipolito mejia]

The cpi adjusted inflation for 50 cents in 1970...the cost of these magazines

50 cents today would be $3.26 cents....

Yet there was no modern supplement industry so the amount of ads would be limited..compared to today where well over HALF of any print bodybuilding magazine is advertisements...


Yet Flex magazine for example is now over $7 at the news stand...but WITH hundreds of advertisers that theoretically should bring the cost for the consumer down...yet Bodybuikding magazine costs have far exceeded inflation as a modern bodybuilding magazine is twice the cost of a classic mag yet with 10 times the advertisements

Double and triple dipping....advertising pays production cost for the little bit of actual content so anyone buying a bodybuilding magazine at a news stand is being ROBBED

Thats why bodybuilding magazines died...they got too greedy

This. 

[Joe Pietaro]

The cpi adjusted inflation for 50 cents in 1970...the cost of these magazines

50 cents today would be $3.26 cents....

Yet there was no modern supplement industry so the amount of ads would be limited..compared to today where well over HALF of any print bodybuilding magazine is advertisements...


Yet Flex magazine for example is now over $7 at the news stand...but WITH hundreds of advertisers that theoretically should bring the cost for the consumer down...yet Bodybuikding magazine costs have far exceeded inflation as a modern bodybuilding magazine is twice the cost of a classic mag yet with 10 times the advertisements

Double and triple dipping....advertising pays production cost for the little bit of actual content so anyone buying a bodybuilding magazine at a news stand is being ROBBED

Thats why bodybuilding magazines died...they got too greedy

Newsstand sales are a lot more involved than what the cover price says. The circulation and distribution charges are high, so the company receives only pennies on the dollar from each mag sold. And when there are copies remaining on the shelves, they are destroyed by the distributor, who mails back the covers as proof.

Makes no sense to waste that money and exactly why my magazine is sold directly off the website.