Typical Musclemag guy: they ended up dead, in jail, or in gay porn movies
That’s not fair. Unfortunately, most just know about the crappy and sad stories.
Robert Kennedy was far from perfect (like all of us), but he was seriously colourful, generous and intelligent. Him and MMI’s editor-in-chief/Bob’s best and oldest friend, “Johnny Fitness”, are possibly the most entertaining and most incredible people I’ll ever know.
The wheels began to fall off when Paul “MuscleTech” Gardiner, then a manager of one of the MuscleMag stores, decided he was going to capitalize on the exploding supplements market.
Integrity and honesty be damned.
Bob had known Paul since he was a young teen, and, being the loyal guy he was, allowed Paul to utilize his entire MMI “platform” to launch MuscleTech (the name taken from a suggestion by Johnny Fitness).
It was one of a few waves that eventually led to MMI’s end.
Those of us who knew Bob, love him. I’d had a period when our friendship was fractured, but in time, Bob and I repaired it, and I’m SO happy about this.
If he liked you, you had yourself a very good friend.
I genuinely miss the man.