Palumbo has his hands full with new baby and anoher very small child before that one.
He hardly seems concerned about the ghey thong-fest. Coverage sucks 'cause not many in life really care about it.
Poker has a huge following on TV (and gaming, etc) so it shows the level of nothingness that BB has become.
IFBB should have its own huge media presence with TV, online, reporting, etc. They do a shitty job, so its on them.