alan calvert 1875-1944. in 1893 he saw eugen sandow perform and decided he wanted to train with weights. not being able to get weights he had weights made and began selling them to others in 1902 thus founding the milo barbell company first barbell co. in the usa. he also developed a training system and a magazine which he gave away for free at first. in 1917 he started to charge for the mag because he was giving away over 45,000 copies a month. mag was simply called strength.
