No it's just morphing. They turned bodybuilding into a bringer show, similar to when a top Hollywood bar agrees to let a rock band play if they bring 500 fans in at cover and 2 drink minimum. That's how Corey Feldman makes a living. It's a a guaranteed income as opposed to the risk of not selling tickets.
So they added a million divisions with a million competitors knowing each one has probably 20-100 people or more that will come see their "little champion and all she's overcome to be here". Then all the athletes have social media presence that might guarantee 1000 fans each, how many competitors at the O total? Bikini, figure, open classic, men's fuckin physique. They only have to fill 10,000 seats. That's why it's sold out a year early, especially VIP.
And they make ticket package combinations so you have to sit through everything. It goes on for HOURS and HOURS.
But that's what makes financial sense. It's reliable.
So bodybuilding is alive, but it's morphed into a business.
The days where the Weider's would risk it all at Madison Square Garden, no expo, and ONLY men's open Olympia. He has to gauge the ticket price and risk it all. No social media, no mainstream press or promotion and only the magazines, But it's that risk that made it special. No you'll never see that again which is why you'll never care about an open Olympian again. No one cares.
I mean imagine having 4 hours of opening acts before seeing a fucking rock band? But the promoter wanted to secure the finances so did a four hour bringer show of shit bands? There'd be a fucking riot.
But we sit there through the Ken Dolls. Hours of it. Then the bikini.
So man it's more alive than ever. But it's become corporate bullshit. Don't forget to smash the like button.
