Black doesn’t mean unmarketable. Hell, Coleman is one of the most marketable bodybuilders ever.
Ramy, on the other hand, was an Arab bodybuilder who didnt speak English well and hardly spent any time in the US. It’s kinda hard to market a foreigner who doesn’t speak the language. Or Kai Greene. It would have been a disaster for the IFBB if their top bodybuilder was some stripper who fucked a grapefruit on camera.
Black people convert a bit lower for my advertising actually.
You need someone truly outstanding to get past that from my experience and at times I’ve found some people like that.
I work within part of this specific niche.
White and Hispanic work better and Asians less than that, but they convert better than blacks.
Usually this fact is in indicated in how much the influencers are asking.