Novice supplement buyers will buy stuff based on pictures. The magazine ads are what make people think supplements are steroids. However, experienced customers will know that they can't get from A-Z with any supplements. I bought magazines when I first started working out 5 years ago, but I stopped after about a year. They are nothing but re-written material with 400 pages of ads.
FLEX is just about unreadable after a year. But MD has advanced gear and nutrition topics that many advanced BBers use.
And it's not about BUYING based upon ads- it's about pausing for just a moment to scan the ad with your eyes. Seeing Rhino's face on a page will probably keep your eyes there for 2 seconds the first time, right? Like, you'll pause for JUST a second or two to say "eh, that's that don-rickles-looking-MFer!". And you may never buy it.
BUT as a result, that company will now have an advantage over the rest of the companies whose ads you didn't spen 2 seconds on. They are now just a tad clsoer to being FIRST in your mindset in recognizability. You might see another ad next month elsewhere, and you might pause for another second, and Rhino and that product will scoot up a little more. YOu might not buy it- but you'll KNOW about it. And knowing is half the battle
AIDA- Attetion, Interest, Desire, Action. They have your attention now, and half your interest, at least from the personal side, even if not from the interest in the product results side.
And keith, you've been around the sport for some time, right? Most NEW supplement buyers will pick up a FLEX or MD for inspiration, then buy what they trust. As they can see that Rhino is a real guy and despite numerour insults, he's still positive and legitimate, Rhino is trustworthy and brings value to a product's advertising.
