He was featured in L.T's column in Ironman monthly in the 90's, and Musclemag also gave him lots of exposure. More a gossip kind of exposure, as he is clearly a bber, but on the fringe of the competitive side, which was obviously the right move, and M&F, Flex, MD dont really feature that side of the spectrum much.
O'Hearn was a cover-model due to the pretty-boy image and appeal to the masses.
The Barbarian bros were freaks that appealed to everyone for different reasons, the mainstream thought they were, well, freaks... we the hardcore fans thought they were inspirational freaks, and they just freaked everyone out.
Very markeatabe boys, and with better marketing management, they could have been huge(in the sense of popularity and sucess).