Is MD ever going to revise its website? Or is the current site the new and improved version? 
After remaining digitally dormant for several years, I'm very pleased and excited to announce a new digital format for MD online, to be launched sometime in September! I know, you're thinking, finally, right? Well, there's a good reason why we're getting into the digital arena at this late date. First and foremost, when the digital revolution took off, I was more concerned with building the MD brand by solidifying our market share and our identity in print. While we accomplished that, I kept a close watch on what was developing in cyberspace. By watching what worked and what didn't work I learned that, for us to come out with a successful web presence, we'd have to do it
better than the competition. To do that, I'd have to make sure that MD Digital integrates with print and becomes an extension of the brand online, not merely a cannibalization of our print.
MD Digital will complement, not duplicate our print. There's so many multimedia opportunities available on the Internet: video, podcasts, web radio and of course, unlimited space, allowing us to bring you bodybuilding in ways never before possible! MD Digital will be just as, if not more, edgy and controversial as our no bullshit print media, but we'll be so much more cutting edge with up-to-the-minute news and information presented in real time. Something you just can't do in a magazine.
I believe that it will be brands in the end that will win on the Internet. Just like Wal-Mart is the number one retailer, they'll be the biggest online retailer as well. People recognize the brand. Brands will dominate the Internet, and as for hardcore, no bullshit bodybuilding goes, MD is the dominant brand in print and we will be on the Internet, too. No bull. Nothing censored, the whole truth, and you get it in several forms of instant media, delivered right to your computer, right now. Like Howard Stern is the king of all radio media, MD Digital will be the king of all bodybuilding media.
With that said, I'm proud to announce the addition of Dave Palumbo to our new digital format in his new capacity as editor-in-chief of our digital realm. I chose Dave because he's the perfect fit: He has plenty of web experience with his own website, he'd edgy and controversial, and has a huge following of fans who both love him and hate him. He lives close by and will work side by side with me at our offices, so I can feed him tons of groundbreaking data on a daily basis using the resources that support our print. This is a big step in bodybuilding.
