In defense of Lee...I believe he sincerely thought there would be more pro's that were interested in going over and competing for Wayne, than there were (one).
It's obvious now, that there is pretty much zero interest from the overwhelming majority of IFBB pro's...Whether or not the paying public will support another organization, with minor league players...remains to be seen.
If history has shown us anything...it shows that they are not. There have been plenty of other orgs. that have been around for a hell of a lot longer than the PDI...all of which don't make a dent in thee BB world. Limited exposure, contracts for the athletes,limited coverage, marginal sponsorship. etc.
There is such a small amount of the "worlds best"...that there isn't enough to sustain another federation...at least not by any large $$ value. Hell, there is barely enough support with the best BBers under one roof, let alone 2-3 federations...