Champion Nutrition & TapouT Announce Licensing Agreement
I have a feeling you’ll be seeing more supplement companies looking to tap into the success of the MMA world. Champion Nutrition takes a bold step by teaming up with TapouT, one which no other supplement line has done to date. Good move? Only time will tell but if you were going to partner with a successful brand in MMA, TapouT is a logical choice. You’re sure to see a TapouT shirt or hat at any bodybuilding/fitness event and go to a MMA event you can’t blink without seeing the logo.
GRAND TERRACE, Calif., Apr 28, 2009 (BUSINESS WIRE) — TapouT, the premier mixed-martial arts apparel, gear and lifestyle brand, announced today a licensing agreement with Champion Nutrition to offer sports enthusiasts TapouT Sports Nutrition products. Under this relationship, Champion Nutrition will design, distribute and market the Tapout Sports Nutrition brand to all retailers in the United States and abroad. TapouT Sports Nutrition products will be available in mass-market retailers beginning this summer.
“TapouT is thrilled to be working with Champion Nutrition to offer our fans, fighters and every athlete premium sports nutrition products that will let them train harder and reach their goals,” said Punkass, TapouT Co-CEO and Co-Founder. “TapouT is about expressing your passion and attitude, and whether it’s through our clothing or nutritional products, we want our company to help take that emotion to the next level.”
TapouT Sports Nutrition products will feature premium sports supplements that will allow mixed-martial arts fighters, bodybuilders, and athletes-in-training to increase muscle size and strength. The products are competitively priced and engineered with research-tested ingredients, including highly absorbable forms of protein, creatine, hydration drink formulas and more, to deliver results for serious minded athletes and boost endurance for those pushing their physical limits.
“It’s an honor to develop a line of sports nutrition products under the TapouT name,” said Mark Post, President of Champion Nutrition. “Champion Nutrition has been developing sports nutrition products for athletes and champions in all sports for over 26 years. We look forward to working with TapouT to introduce our nutritional performance expertise to the mixed-martial arts community and all TapouT fans around the world.”
“TapouT has built a stellar reputation by supporting mixed-martial arts fighters in every facet of their career,” says TapouT Co-CEO and President Marc Kreiner. “We’re excited to team with Champion Nutrition to expand our support for these athletes by providing the supplements they need to maintain their training and take their game to the next level.”
TapouT is the world’s leading mixed-martial arts apparel, gear and lifestyle brand on the market today. TapouT started as a vision by Co-Founder Charles “Mask” Lewis Jr., and has since become a pioneer of the MMA movement and a $100 million empire. Representing some of the biggest MMA superstars including Chuck Liddell, Frank Shamrock, Thiago Alves and Anthony Johnson, TapouT produces the hottest apparel for men, women and children. Their distinctive, authentic logo graces everything from clothing, accessories, and gear, to nutrition products and a magazine. TapouT is also the exclusive apparel sponsor for Spike TV’s “The Ultimate Fighter” through 2011.
For millions of fans worldwide, the TapouT lifestyle inspires those to reach their goals and know that anything is possible if they “Simply Believe.”
About Champion Nutrition
Champion Nutrition is a Sunrise, FL based designer, marketer and manufacturer of performance-based sports nutrition products. Champion maintains its own 135,000 square foot GMP-certified manufacturing facility. Currently in their 26th year, Champion’s attention to product formulation for athletic performance is legendary and makes them one of the most well-respected sports nutrition companies in the industry. Champion Nutrition is the Official Sponsor and sports nutrition provider of world-class Mixed Martial Arts organization, American Top Team (ATT). This summer, Team Champion Nutrition Athletes Mike Thomas Brown and Thiago “Pitbull” Alves will be fighting in the biggest events in WEC and UFC history. Both televised events will be seen by over 2 million viewers, all watching Team Champion Athletes wearing the Champion Nutrition logo proudly.