Muscletech is title sponsor for Muscle Beach 2010

Joe Wheatley Productions is proud to announce that MuscleTech will be the Title Sponsor for all 3 shows this summer, The Muscle Beach International Classic & Armed Forces Championship (Memorial Day), Mr. & Ms. Muscle Beach (July 4th) and the Muscle Beach Championship (Labor Day).


Beginning with the Memorial Day contest, it will be open to all amateur athletes and active, reserve and retired members of the Armed Forces. This competition celebrates and acknowledges health and fitness and recognizes the contributions of the members of the Armed Forces to the United States.

Featured that day is a flyover from a C-17 Globemaster stationed at March AFB. Opening remarks from a high ranking Officer from Los Angeles AFB, an induction ceremony of new recruits, and static equipment displays are also highlighted at the event.

The flyover is extremely moving. I’d like to share the following story. Three years ago as the C-17 roared overhead when the National Anthem reached it’s crescendo, Lonnie Teper, “writer extraordinaire” for Iron Man Magazine stood next to me. I noticed a tear trickling down his cheek. I asked him if he was okay. He sheepishly replied, “Yeah, I ah got some suntan lotion in my eye”. I just smiled! They come in “Low, Slow, & Dirty” at about a thousand feet. If you aren’t doing anything on Memorial Day, it’s truly a sight to behold.

Representatives from the Health and Fitness Industry –, Iron Man Magazine, Weider International, “TheOfficial Energy Shot of Muscle Beach”- AllDay Energy, House of Pain, Vitamin Water, ProFight, Gaspari Nutrition, Eric The Trainer, Ivanko, Global Rainfall and many others will be on site to provide education, samples and demonstrations of the most recent and advanced equipment and products that support and facilitate a healthy lifestyle.