Category Archives: Industry

4x Mr. Olympia Jay Cutler Signs with BPI Sports

It’s official. Jay Cutler has signed with BPI Sports and will be launching his own signature series sometime in 2013 with the company. BPI Marketing Director Diana Ross shared, “This is the first of many big moves to come for BPI Sports. Cutler will allow BPI to market its subsidiary brands in various outlets like never before, while allowing Cutler to stand behind our brands, rather than in front of.”

Former CFO Joins MusclePharm

New changes are happening at MusclePharm. Emerging supplement company MusclePharm has announced former Chief Financial Officer, Gary Davis has joined their team.

Robbie Durand Named Editor-in-Chief Of FLEX Magazine

David J. Pecker, Chairman, President and CEO of American Media, Inc. (AMI), today announced the appointment of Robbie Durand as Editor-in-Chief of FLEX magazine, AMI’s monthly magazine that is the No. 1 information source for serious bodybuilders and undisputed leader in delivering hard-core bodybuilding service and entertainment.

2010 Photographer Of The Year – Ron Avidan

I am honored and humbled to be the 2010 Photographer of the Year at This truly has made my day! The honor was given at the 2010 Site Awards. You can check out the link of all the awards here.

2010 Site Awards

Here is the excerpt of the Photographer of the Year Award.

Ron Avidan has been a fan of the bodybuilding world for years. He’s combined his passion for the industry with his joy of taking photographs. Ron can be seen in front of the stage, behind the scenes and roaming an expo hall on any given show day. Many times he’s doing all three and does it with a grin on his face. Ron’s dedication to getting creative shots shows in the number of photos he’s seen published over the years. His work can be seen in FLEX, IRONMAN, MuscleMag and numerous other fitness publications throughout the world.

IFBB Phoenix Pro – Competitor Meeting Pics

Friday evening, before the main competition on Saturday, were the competitor meetings. The IFBB Officials go over the paperwork, make sure all questions are asked, and the times for the next day. Also, a number of people hang out at the host hotel’s lobby and just mingle. Here are some pics from Friday evening the day before the IFBB Phoenix Pro competition.

Friday Evening Pics

2010 Los Angeles Fit Expo Pictures

The 2010 Los Angeles Fit Expo at the Los Angeles Convention Center on the 23-24th of January was a success. Lots of people came into the expo, and checked out the latest vendors and supplement companies, including BSN, Gaspari, American Body Building, MHP, Champion, EAS,, Ultimate Nutritrion, SAN, Pro Fight, Nutrigenix and of course, many others.

Here are some pictures from the expo

2010 Los Angeles Fit Expo Pictures

From the Los Angeles Temptations Lingerie Football team members, to a Hooter contest, to seeing some of the top IFBB and NPC competitors, Southern California’s main sports nutrition expo was a blast. Jay Cutler, at a seminar on Sunday, answered many questions. Markus Ruhl, Ronnie Coleman, Branden Curry, Peter Putman were also there to greet their fans. Ava Cowan, Amy O’Neil, Cathy LeFrancois, Krissy Chin, Timea Majorova, Zhanna Rotar, Marzia Prince, Amanda Latona, Natasha Wicks, Alicia Marie and many other IFBB & NPC female competitors were there to the delight of many.

2010 Los Angeles Fitness Expo update

Two weeks to go to California’s largest Bodybuilding and Fitness Event: The Los Angeles Fitness Expo presented by Gaspari Nutrition and Pro Fight Supplements coming to The Los Angeles Convention Center on January 23-24, 2010. For bodybuilding fans we’ll have over 250 exhibits of interest filled with the latest in supplements, nutrition, exercise equipment, fitness wear, life extension, and more! For the 7th year of our Expo we are going all out with a roster of special bodybuilding/fitness celebrities for attendees to meet and learn from. Set to appear during the weekend are:

3 Time Mr. Olympia JAY CUTLER (courtesy of Weider Publications)
8 Time Ms. Olympia LENDA MURRAY (courtesy of PRO PTA)
The Incredible Hulk, actor/legendary bodybuilder LOU FERRIGNO
IFBB Pro BOB CICHERILLO (courtesy of
IFBB Pro, “The German Beast” MARKUS RUHL (courtesy of Ultimate Nutrition)
Mr. Olympia SAMIR BANNOUT (courtesy of PRO PTA)
IFBB Pro BEN WHITE (courtesy Nutrabolics)
IFBB Pro HIDETADA YAMAGISCHI (courtesy Gaspari Nutritiion)
2009 IFBB New York Women’s Pro 1st Place Winner CATHEY LeFRANCOIS (courtesy of Gaspari Nutrition)
2009 IFBB Atlantic City Pro -202 & Under 1st Place Winner FLEX LEWIS (courtesy of Gaspari Nutrition)
2009 NPC Eastern USA Figure Overall Champion AVA COWAN (courtesy of Gaspari Nutrition)
4 Time Mr. Natural Universe & American Gladiator Star MICHAEL O’HEARN (courtesy of
IFBB Figure Pro KRISSY CHIN (courtesy of Gaspari Nutrition)
NPC Bikini Competitor JANAEE ADAMS (courtesy of Optimum Nutrition)
New IFBB Pro MARK ALVISI (courtesy of Gaspari Nutrition)
Champion Bodybuilder of Pumping Iron fame ED CORNEY (courtesy of PRO PTA)
IFBB Pro BRANDON “The Prodigy” CURRY (courtesy BSN)
2008 Los Angeles Fittest Couple Winner DENA ANNE WEINER (courtesy of PRO PTA in association with FIT GIRL WEAR)
IFBB Bikini Pro MICHELE D’ANGONA (courtesy of PRO PTA in association with FIT GIRL WEAR)
NPC Bikini Competitor STACEY NAITO (courtesy of PRO PTA in association with FIT GIRL WEAR)
NPC Figure Competitor ALI HARRIS (courtesy of PRO PTA in association with FIT GIRL WEAR)
NPC Figure Competitor REYHANEH TAMAYO (courtesy of PRO PTA)
IFBB Figure Pro SONIA GONZALES (courtesy of PRO PTA)
IFBB Figure Pro ALICIA HARRIS (courtesy of Optimum Nutrition)
Fitness Champion/Model/Media Personality ALICIA MARIE (courtesy BSN)
NPC Top 5 National Level Figure Competitor PRUDENCE MOE (courtesy Optimum Nutrition)
2 Time Miss Fitness America Champion SHERLYN ROY (courtesy
2008 FLEX Bikini Model Winner KATHLEEN TESORI (courtesy of Champion Nutrition)
Actor Model ADAM TRAHAN (courtesy Optimum Nutrition)
NPC Bodybuilder/Model TOBIAS YOUNG (courtesy of Optimum Nutrition)
IFBB Pro PETER PUTNAM (courtesy Champion Nutrition)
and many more!

CLICK ON THROUGH TO SEE ALL THE OTHER GUESTS, 11 MAJOR COMPETITIONS, AND ATTRACTIONS AT THIS ONCE A YEAR EVENT! It isn’t the same without you! Make your plans to see it all for only $15 a day ($5 discount coupons available at participating Subway Restaurants and GNC Nutrition Shops) A great entertainment bargain, fun for the whole family!

Three new compounds added to the Steroid List

Here we go again, more compounds are being added to the long list of prohormones being relabled as steroids. For your information,

Effective January 4, 2010, boldione, desoxymethyltestosterone, and
19-nor-4,9(10)-androstadienedione are subject to CSA regulatory
controls and administrative, civil, and criminal sanctions applicable
to the manufacture, distribution, dispensing, importation, and
exportation of a schedule III controlled substance

Jay Cutler on

Today on a comparison was made between Mr. Olympia Jay Cutler and Chicago Bears Quarterback Jay Cutler.

What’s in a name? Well, if you’re named Jay Cutler, a lot.

Everyone’s familiar with the Chicago Bears quarterback. You know — 6-foot-3, 233 pounds, threw five interceptions last week, fined $20K for abusive conduct toward a game official. If this were VH1, we might just say he had the worst week ever and leave it at that. But, alas, it gets worse.

Despite being the starting quarterback on football’s grandest stage, it’s debatable whether or not Jay Cutler is even the most successful Jay Cutler in the sporting world. Confused yet? Here’s the breakdown:

Bodybuilding’s version:
International Federation of Bodybuilders champion and reigning Mr. Olympia.
NFL’s version: INT leader (and that doesn’t stand for international).

Bodybuilding’s version: Born to pump iron.
NFL’s version: Born in Santa Claus, Indiana. I was trying to brainstorm some creative quip, but you can’t make that stuff up. And I don’t want coal for Christmas.

Bodybuilding’s version: 19.5 (inches around his neck).
NFL’s version: 17 (number of interceptions thrown this year).

Bodybuilding’s version: Competes for titles against the likes of Dexter “The Blade” Jackson and eight-time Mr. Olympia Ronnie Coleman.
NFL’s version: Competes for his job against the slightly-less-intimidating Caleb Hanie.

Bodybuilding’s version: Endorses MuscleTech supplements.
NFL’s version: Endorses press conference pouting.

Bodybuilding’s version: Appears in several bodybuilding DVDs, including “Ripped To Shreds” and “From Jay to Z.”
NFL’s version: Gets prophetic perspective from Stan in an episode of “South Park.”

Weider Global Nutrition to Pursue Pending Lawsuit Against GLG Life Tech

From the PR Newswire, by Weider Global Nutrition

SALT LAKE CITY, Nov. 12 /PRNewswire/ — GLG-Weider Sweet Naturals (“Sweet Naturals”) is a joint venture between GLG Life Tech Corporation (“GLG”) and Weider Global Nutrition (“Weider”), combining GLG’s knowledge of stevia and Weider’s expertise in marketing, sales and distribution of health and nutritional products. In their Shareholders’ Agreement, GLG and Weider stated their intention was to maximize stevia-based product sales through Sweet Naturals throughout the world. On October 14, 2009, however, GLG announced that it formed its own sales team for stevia-based products. On November 4, 2009, Weider filed a Statement of Claim against GLG with the Supreme Court of British Columbia in Canada, stating claims for breach of the Shareholders’ Agreement, misrepresentations by GLG and its Chairman/CEO, and for breach of fiduciary duties. The Statement of Claim is a public court record.

Weider remains committed to supporting Sweet Naturals, which continues to market stevia-based products, and GLG has represented that it will continue to supply Sweet Naturals. Although Weider is hopeful it can resolve its dispute with GLG — and improve Sweet Naturals’ service to its customers — Weider intends to maintain the lawsuit to protect and enforce its interests.

Voluntary Nationwide & International Recall of 65 Dietary Supplement Products by

The latest press release regarding‘s ongoing cooperation with the FDA.

BODYBUILDING.COM Is Conducting a Voluntary Nationwide and International Recall of 65 Dietary Supplements That May Contain Steroids
Company Contact:

FOR IMMEDIATE RELEASE – Boise, ID – November 3, 2009 – As part of its ongoing cooperation with the Food and Drug Administration (“FDA”),, LLC (the “Company”) announced today that it is conducting a voluntary nationwide and international recall of all lots and expiration dates of 65 dietary supplement products (the “Recalled Products”) described on the attached list, that were sold through the Company’s website,

The FDA has informed the Company that it believes that the Recalled Products contain ingredients that are steroids. Specifically, the FDA has advised the Company of its concern that the Recalled Products may contain the following ingredients that are currently classified, or the FDA believes should be classified, as steroids: “Superdrol,” “Madol,” “Tren,” “Androstenedione,” and/or “Turinabol.” While the Company has not had an opportunity to independently confirm the FDA’s concerns that the Recalled Products in fact contain these ingredients, the Company is undertaking this voluntary recall in an abundance of caution.

Acute liver injury is known to be a possible harmful effect of using steroid-containing products. In addition, steroids may cause other serious long-term adverse health consequences in men, women, and children. These include shrinkage of the testes and male infertility, masculinization of women, breast enlargement in males, short stature in children, a higher predilection to misuse other drugs and alcohol, adverse effects on blood lipid levels, and increased risk of heart attack, stroke, and death.

The Company has not received to date any reports of adverse events in connection with the Recalled Products. Because of the possible harmful effects of using products containing steroids, the Company is cooperating with the FDA to conduct a recall of the products the FDA has identified as containing steroids. Prior to agreeing to carry the Recalled Products, the Company received assurances from all of the manufacturers of the Recalled Products that these products were properly classified as dietary supplements in compliance with federal law, meaning that these products did not contain any unlawful ingredient. Customers who have any of the Recalled Products in their possession should stop using them immediately and contact their physician if they have experienced any problems that may be related to taking one or more of the ingredients listed above.

Any adverse events that may be related to the use of the Recalled Products should be reported to the FDA’s MedWatch Adverse Event Reporting program online [at], by phone [1-800-FDA-1088], or by returning the postagepaid FDA form 3500 [which may be downloaded from] by mail [to MedWatch, 5600 Fishers Lane, Rockville, MD 20852-9787] or fax [1-800-FDA- 0178].

The Company is committed to providing accurate information about its products. The Company is working voluntarily with the FDA in this recall process.

Consumers should return any unused products purchased on the Company’s site to the Company. For instructions on how to return Recalled Products please call (1-866-236-8417) or e-mail ( the Company.

Brand Name
4Ever Fit D-Drol
Advanced Muscle Science Dienedrone
Advanced Muscle Science Liquidrone UTT
Anabolic Xtreme Hyperdrol X2
APS (aka Advanced Muscle Science) Mastavol
APS (aka Advanced Muscle Science) Revamp
APS (aka Advanced Muscle Science) Ultra Mass Stack
APS (aka Advanced Muscle Science) Ripped Stack
Better Body Sports Finadex
Black China Labs Straight Drol
Black China Labs Straight Phlexed
Body Conditioning Solutions TestraFLEX
Bjorklund Methyldrostanolone
BOSC Enterprises Epi-Tren
BOSC Enterprises Magna Drol
Chaparral Labs Epivol
Chaparral Labs Pheravol-V
Competitive Edge Labs M-Drol
Competitive Edge Labs P-Plex
Competitive Edge Labs X-tren
Diabolic Labs Epio-Plex
Diabolic Labs Finabolic 50
Diabolic Labs Revenge
Ergopharm 6-OXO
Ergopharm 6-OXO Extreme
EST (aka Engineered Sports Technology) MethAnstance
Extreme Labs Susto-Test Depot
Fizogen ON Cycle II Hardcore
G.E.T/ (Genetic Edge Technologies) SUS-500
G.E.T/ (Genetic Edge Technologies) Tren-250
Hardcore Formulations T-Roid
I Force Nutrition 1,4 AD Bold 200
I Force Dymethazine/Reversitol Combo Pack
I Force Reversitol
I Force Nutrition 17a PheraFLEX
I Force Nutrition Dymethazine
I Force Nutrition Methadrol
IDS (aka Innovative Delivery Systems) Bromodrol
IDS (aka Innovative Delivery Systems) Grow Tabs TR
IDS (aka Innovative Delivery Systems) Mass Tabs
IDS (aka Innovative Delivery Systems) Oxodrol Pro
IDS (aka Innovative Delivery Systems) Ripped Tabs TR
IDS (aka Innovative Delivery Systems) Rapid Release
Ripped Tabs
Kilo Sports Massdrol
Kilo Sports Phera-Mass
Kilo Sports Trenadrol
Monster Caps Monster Caps
Myogenix Spawn
Nutra Coastal D-Stianozol
Nutra Coastal H-Drol
Nutra Coastal MDIT
Nutra Coastal S-Drol
Nutra Coastal Trena
Performance Anabolics Methastadrol
Performance Anabolics Tri-Methyl X
Purus Labs E-pol Inslinsified
Purus Labs Nasty Mass
Rage RV2
Rage RV3
Rage RV4
Rage RV5
Redefine Nutrition Finaflex 550-XD
Redefine Nutrition Finaflex Ripped
Transform Supplements Forged Extreme Mass
Transform Supplements Forged Lean Mass

Dennis Wolf Signs with Weider

Big news in the world of Pro Bodybuilding. reports that Dennis Wolf signs with Weider Publications.

“Despite his recent outing at the 2009 Olympia, we still feel Dennis is one of the top competitors in the world,” Donnelly said. “We feel his consecutive top-five finishes in 2007 and 2008 are more indicative of his enormous potential than the aberration this year. We are confident that Dennis will re-establish himself as one of the elite and as a legitimate Olympia contender in 2010.”

Read the Full story here.

George Farah & Slumdog Millionaire Kids recently ran a story on the two child stars of ‘Slumdog Millionaire’ and the lead photo was the children with IFBB Pro Bodybuilder George Farah. The story talks about the kids’ poor attendance at school and are at risk of losing their trust fund.  George is currently in India on behalf his sponsor, Optimum Nutrition.


George Farah with the kids from Slumbdog Millionaire at a hotel in India.
Photo from

No word on why they posing with him but it made for an amusing photo.

Victor Martinez’ sister murdered

Last Tuesday, it was reported that Eridania Rodriquez was missing. She went to work in a building near the World Trade Center, where she cleaned offices, and never came out. No one knew what happened, until they found blood leaking from a ventilation shaft this past weekend.

She was found bound and gagged, hand tied behind her back, feet and mouth taped, and on the 12th floor, whereas her cleaning cart was on the 8th floor. The autopsy confirmed that she died of asphyxiation by tape to her head and face.

Eridania leaves behind three children. She was the oldest of 10 siblings. Condolences to the Martinez’ family and her friends.  This is truly shocking, and we hope that they find whoever did this, and treat them the same. 

Will this affect Victor Martinez and his training in becoming the #1 bodybuilder in the world at the 2009 Mr. Olympia. How can it not? But Victor should press on ahead and dedicated his performance to his sister, for we cannot let evil stop us from what we do.

Victor Martinez, speaking on ABC News said “We loved our sister very much. Mother, grandmother. It is a horrible loss right now. I just hope that when they catch this guy, that the full extent of the law goes down upon him. She was the head of the family. She was also like a mother to us, to all of us”. 

Ultimate Nutrition Presents the 2009 Joe Weider’s Olympia Weekend

Farmington, CT  May 22nd, 2009  — To further celebrate their 30th anniversary, Ultimate Nutrition announced today a partnership with the 2009 Joe Weider’s Olympia Weekend.  The Olympia Weekend, currently known as “The 2009 Olympia Weekend,” will now be known as “Ultimate Nutrition presents Joe Weider’s 2009 Olympia Weekend brought to you by”

 The 2009 Joe Weider’s Olympia Weekend  is scheduled to take place at the Orleans Arena and the Las Vegas Convention Center in Las Vegas, Nevada between Sept. 24, 2009 and Sept. 27, 2009 and is the premier event in bodybuilding.

“Joe Weider’s Olympia Weekend is the top event in the bodybuilding world, and it is a perfect match for Ultimate Nutrition products,” said Brian Rubino, Vice President, Ultimate Nutrition. “Ultimate Nutrition has stood for quality and innovation for 30 years and having the opportunity to present the 2009 Joe Weider’s Olympia Weekend is another great event of our 30th anniversary celebration.”

About Ultimate Nutrition.

Ultimate Nutrition was founded in 1979 by Victor H. Rubino. At the time Victor was one of the top amateur power lifters in the United States. Driven by a goal to become the best, Victor knew that supplements were the key to improving his performance through increased strength and faster recovery. Not satisfied with the current supplements that were available to him the 1970’s and being a biochemist himself, Victor decided to launch his own company Ultimate Nutrition. Victor’s goal was to create high quality, thoroughly researched products at an affordable price for everyone.