Category Archives: Industry
I have a feeling you’ll be seeing more supplement companies looking to tap into the success of the MMA world. Champion Nutrition takes a bold step by teaming up with TapouT, one which no other supplement line has done to date. Good move? Only time will tell but if you were going to partner with a successful brand in MMA, TapouT is a logical choice. You’re sure to see a TapouT shirt or hat at any bodybuilding/fitness event and go to a MMA event you can’t blink without seeing the logo.
GRAND TERRACE, Calif., Apr 28, 2009 (BUSINESS WIRE) — TapouT, the premier mixed-martial arts apparel, gear and lifestyle brand, announced today a licensing agreement with Champion Nutrition to offer sports enthusiasts TapouT Sports Nutrition products. Under this relationship, Champion Nutrition will design, distribute and market the Tapout Sports Nutrition brand to all retailers in the United States and abroad. TapouT Sports Nutrition products will be available in mass-market retailers beginning this summer.
“TapouT is thrilled to be working with Champion Nutrition to offer our fans, fighters and every athlete premium sports nutrition products that will let them train harder and reach their goals,” said Punkass, TapouT Co-CEO and Co-Founder. “TapouT is about expressing your passion and attitude, and whether it’s through our clothing or nutritional products, we want our company to help take that emotion to the next level.”
TapouT Sports Nutrition products will feature premium sports supplements that will allow mixed-martial arts fighters, bodybuilders, and athletes-in-training to increase muscle size and strength. The products are competitively priced and engineered with research-tested ingredients, including highly absorbable forms of protein, creatine, hydration drink formulas and more, to deliver results for serious minded athletes and boost endurance for those pushing their physical limits.
“It’s an honor to develop a line of sports nutrition products under the TapouT name,” said Mark Post, President of Champion Nutrition. “Champion Nutrition has been developing sports nutrition products for athletes and champions in all sports for over 26 years. We look forward to working with TapouT to introduce our nutritional performance expertise to the mixed-martial arts community and all TapouT fans around the world.”
“TapouT has built a stellar reputation by supporting mixed-martial arts fighters in every facet of their career,” says TapouT Co-CEO and President Marc Kreiner. “We’re excited to team with Champion Nutrition to expand our support for these athletes by providing the supplements they need to maintain their training and take their game to the next level.”
TapouT is the world’s leading mixed-martial arts apparel, gear and lifestyle brand on the market today. TapouT started as a vision by Co-Founder Charles “Mask” Lewis Jr., and has since become a pioneer of the MMA movement and a $100 million empire. Representing some of the biggest MMA superstars including Chuck Liddell, Frank Shamrock, Thiago Alves and Anthony Johnson, TapouT produces the hottest apparel for men, women and children. Their distinctive, authentic logo graces everything from clothing, accessories, and gear, to nutrition products and a magazine. TapouT is also the exclusive apparel sponsor for Spike TV’s “The Ultimate Fighter” through 2011.
For millions of fans worldwide, the TapouT lifestyle inspires those to reach their goals and know that anything is possible if they “Simply Believe.”
About Champion Nutrition
Champion Nutrition is a Sunrise, FL based designer, marketer and manufacturer of performance-based sports nutrition products. Champion maintains its own 135,000 square foot GMP-certified manufacturing facility. Currently in their 26th year, Champion’s attention to product formulation for athletic performance is legendary and makes them one of the most well-respected sports nutrition companies in the industry. Champion Nutrition is the Official Sponsor and sports nutrition provider of world-class Mixed Martial Arts organization, American Top Team (ATT). This summer, Team Champion Nutrition Athletes Mike Thomas Brown and Thiago “Pitbull” Alves will be fighting in the biggest events in WEC and UFC history. Both televised events will be seen by over 2 million viewers, all watching Team Champion Athletes wearing the Champion Nutrition logo proudly.
It begins…. because of the peanut recall from PCA (Peanut Corp of America), companies like Forward Foods, which makes the Detour Bars, are suffering big time. On Tuesday, they filed Chapter 11 bankruptcy. Recall insurance is expensive, and many of these companies just don’t carry it. Here is the press release on it.
NEW YORK, Feb 17 (Reuters) – Forward Foods LLC, the maker of Detour energy bars, filed for bankruptcy protection on Tuesday after a tainted peanut recall by its supplier, Peanut Corp of America, forced the company to recall many of its own products on fears of possible salmonella poisoning.
Forward Foods, which makes high-protein, snack and meal replacement bars primarily under the Detour name, filed for Chapter 11 bankruptcy protection in Delaware, saying that a “significant” amount of its inventory must be condemned.
The company on Jan. 29 had voluntarily recalled all Detour bars that contained roasted peanuts from Peanut Corp.
A salmonella outbreak traced to one of Peanut Corp’s plants led to one of the biggest product recalls in U.S. history. The salmonella outbreak sickened 600 people, more than half of them children, and it may have killed nine people. The contamination has been traced to a Peanut Corp plant in Blakely, Georgia.
Sales of Detour products containing peanut product from Peanut Corp made up about 75 percent of Forward Foods’ protein bar sales, the company said in documents filed with the U.S. Bankruptcy Court for the District of Delaware.
“In light of recent circumstances, I feel it is my responsibility to clear the air and explain one of the many reasons why both Dave Palumbo and John Romano were terminated.
Dave was hired two years ago to be Editor-in-Chief of the Muscular Development website. During the first year, he was instrumental in helping to grow it. During this past year, Dave’s interests were focused increasingly on his side businesses of training athletes and launching his supplement line. John was hired by Dave as a paid employee to endorse and promote this supplement line.
Because of this, John’s position as Senior Editor was compromised. Together they were using MD and the website as a vehicle to further their own interests, and as a result, less time was being spent on increasing the website’s potential and taking it to the next level. During their employment, Dave and John’s contributions were very much appreciated, and they were well compensated.
Editor-in-Chief and Senior Editor are full-time positions and we require those who hold these titles to be willing to give their total focus. This was not the case. Dave and John have not worked onsite in the MD offices for over one year, which made working as a team extremely difficult. No one person is bigger than the team as a whole, and anyone who thinks Dave or John built MD is sadly mistaken. We have always had the best team of writers, athletes and employees and will continue on that path. When one door closes, another one opens and usually for the better.
I love bodybuilding and have always given MD 100 percent and have only had the best interest of the readers at heart. I ask anyone to dispute the fact that I have always been extremely loyal and generous to anyone who has worked for MD.
We are very excited about having Robbie Durand as the new Editor-in-Chief. He brings passion and incredible scientific knowledge to the site and will do whatever is necessary to meet the same high standards of excellence as Muscular Development magazine. Robbie wants very much to work with everyone in making this a team success. I hope you will welcome him aboard.
In closing, I want to reassure each of you that we will never compromise our mission and will always look to enlighten and inspire as well as search for new ways to continue to make MD the best bodybuilding magazine and website on the planet!”
Team BSN has further expanded its already talent-laden roster with the addition of yet another sporting legend – this time from the world of Mixed Martial Arts (MMA), one Antonio Rodrigo “Minotauro” Nogueira. Much the same way 8-time Mr. Olympia Ronnie Coleman is a legend in bodybuilding circles, Nogueira is legend in the MMA brotherhood. Not only is he the current UFC® Interim Heavyweight Champion and the star of the hit reality series The Ultimate Fighter™: Season 8, Nogueira also holds the distinction of being the first Heavyweight Champion of the former Japanese fighting organization PRIDE®, and is the only man in the history of MMA to hold both UFC® and PRIDE® Heavyweight Championship titles.
Standing a towering 6 feet 3 inches tall and weighing in the neighborhood of 240 pounds, the Brazilian born superstar is a black belt in Judo as well as Brazilian Jiu-Jitsu, and also possesses some serious striking and submission ability. Nogueira is poised and ready to showcase these world-class skills at UFC® 92: THE ULTIMATE 2008 (December 27th, 2008), where he will face-off against former UFC® heavyweight champ Frank Mir. Currently, both men are opposing coaches on The Ultimate Fighter™: Season 8, which airs every Wednesday at 10 pm EST on SPIKE TV. It’s widely thought in MMA circles that the winner of the Randy Couture vs. Brock Lesnar fight taking place at UFC® 91: COUTURE VS. LESNAR on November 15th will face off against the winner of the Nogueira vs. Mir fight sometime in 2009 to unify the UFC® Heavyweight Championship title.
American Media Inc. Names Chris Lockwood, Mike Carlson, and Allan Donnelly to Lead Editorial Teams at Enthusiast Group of Fitness Titles
WOODLAND HILLS, Calif., Oct. 31 /PRNewswire/ — David J. Pecker, Chairman and CEO of American Media, Inc.(AMI), today announced that Chris Lockwood, Mike Carlson, and Allan Donnelly have joined the editorial staffs at Muscle & Fitness, Flex and Muscle & Fitness Hers magazines, reporting to Laya Clark and Chris Scardino, Executive Vice Presidents & Co-Publishing Directors of AMI’s Enthusiast Group. The Group includes these three publications, their web sites, Mr. Olympia, and other related events and brand extensions.
In making the announcement, Mr. Pecker said, “One week after naming Laya Clark and Chris Scardino to head our Enthusiast group, we’ve completed our team by bringing in Chris Lockwood as editor-in-chief of Muscle & Fitness with Mike Carlson as his #2, and promoting Allan Donnelly to be executive editor of Flex. This gives us the most forward thinking, authoritative editorial staff of any publication that targets serious fitness enthusiasts.”
Mr. Clark said, “Chris is one of the most knowledgeable writers on the planet on the subject of fitness and nutrition and his vision for Muscle & Fitness will make it the primary source for cutting edge information in these areas. With Mike Carlson as executive editor, we now have two of the most sought after editorial talents in the industry together at one magazine.”
Mr. Scardino added, “As senior editor at Flex, Allan showed us he was ready for bigger and better things. Flex has always been the voice of the hardcore bodybuilding community and Allan will give that voice greater resonance than ever.”
Mr. Lockwood holds an M.S. in Sports Science and is in the process of obtaining his PhD from Oklahoma University in Exercise Physiology. He has been a contributor to Muscle & Fitness since 1998 and has also held executive positions or served as a consultant to a variety of sports nutrition companies including GNC and Weider Nutrition. Mike Carlson most recently launched and served as editor-in-chief of Real Fighter, one of the first magazines to recognize the MMA explosion, and has also been senior editor on the GNC publications Get Active and Physical. Mr. Donnelly has been with Flex since 2006 and had been an editor for Men’s Fitness and a writer at Muscle & Fitness.
Mr. Clark said that he and Mr. Scardino are currently conducting a search for an editor-in-chief at Muscle & Fitness Hers who will report to Mr. Lockwood. Collectively, Muscle & Fitness, Flex and M&F Hers reach over 8 million readers a month. They are the leading titles for serious fitness enthusiasts and bodybuilders.
Supplement industry guru Mel Rich passed away on Octover 18, 2008, after a long battle with cancer. He was 64 years old. Mel was born on November 29, 1944 in New York. Mel was married to Ronnie, and has two daughters, Hallie and Barrie.
Mel always believed that science should be at the root of all dietary supplement formulations and he always valued efficacy over marketability. As a child, Mel used to do work for his father, Sidney Rich, founder of Phoenix Laboratories Inc., stuffing cotton in bottles. After graduation, Mel began working the family business, but was drawn to the dietary supplement side of manufacturing and soon became the industry’s “go-to” person for any company who wanted to develop unique and credible products. Mel began to formulate and manufacture products for Great Earth Vitamin Stores. In1988, Mel and the Rich family purchased the Great Earth franchising company, and Mel became president of Great Earth. In the 1996, Mel created Bodyonics Ltd., and its brand, Pinnacle®. Mel developed many “firsts” for the dietary supplement industry, including a mega-potency multiple vitamin, a patented time-released process for use in dietary supplements and an antioxidant formula.
“Mel Rich always believed in the vision of individuality,” said Bernie Bubman, pharmacist and co-founder of Great Earth Vitamin Stores. “That is what Great Earth was based on. Belief that the unusual or the different matters and can be done if one has the will. And he worked harder than anyone to prove it.”
“Mel Rich was one of the pioneers of new supplements, new ways to increase the bioavailability of nutrients,” said Earl Mindell, R.Ph., Ph.D., author of “The Vitamin Bible” and co-founder of Great Earth Vitamin Stores.
“He was always looking and researching to better the industry with quality products. His enthusiasm to share what he discovered with me is something I will never forget. I will miss him and so will the whole industry.”
Mel Rich was born on Nov. 29, 1944 in New York. He graduated from Columbia University, College of Pharmaceutical Sciences in 1968 with a degree in pharmacy.
Thanks to Natural Insider for providing the info.
An interesting article that ran today…
World’s Largest Physical Culture Collection Gets $1 Million and 25 New Artifacts
AUSTIN, Texas — The world’s largest physical culture collection, located in the H.J. Lutcher Stark Center for Physical Culture and Sports at The University of Texas at Austin, has received a $1 million gift from physical fitness icons Joe and Betty Weider, along with their pledge to donate around 25 unique paintings and sculptures from their personal collection.
This is the second $1 million gift the Weiders have given to The University of Texas at Austin. To acknowledge the Weiders’ generosity and honor their lifetime of achievements in the field of physical culture, the Stark Center announced that its galleries related to the history of “Physical culture” is a broad term that originated in the 19th century and that refers to many ways of promoting strength, health and vigor. The attainment of health and strength could be through purposive exercise regimens like running, resistance training, cycling, swimming, athletics, field sports and walking, as well as through proper eating habits, recreation and rest. Reflecting the breadth of the term, the Stark Center collections include books, magazines, photographs, correspondence and artifacts related to physical fitness, sports, nutrition and alternative medicine.
The Weiders’ involvement with The University of Texas at Austin began in 2004 when the Weider Foundation pledged $1 million to create the Joe Weider Physical Culture Endowment Fund. Interest from that fund has supported work related to the Todd-McLean Physical Culture Collection, a donation to the university from Drs. Jan and Terry Todd, longtime faculty members in the Department of Kinesiology and Health Education and record-setting competitive lifters.
At the time of their first $1 million gift, the Weiders indicated that another $1 million would be forthcoming when the university provided a large space to serve as permanent home for the Todd-McLean Collection. In 2006, the Todds secured a $3.5 million gift from the Nelda C.and H.J. Lutcher Stark Foundation, and that gift triggered The University of Texas at Austin’s decision to allocate 27,500 square feet of space at the north end of Darrell K Royal-Texas Memorial Stadium for the collection. The collection was named in honor of Lutcher Stark, who served on the University of Texas System Board of Regents for 25 years.
Fulfilling their promise, the Weiders presented their second $1 million gift and pledged paintings, sculptures, books, photographs and other rare artifacts from their private collection.
I ran across this ad for Tesa Tape. The ad is pretty cool looking and it features a bodybuilder as part of the series. This particular ad features a bodybuilder who looks strikingly like Hidetada Yamagishi. Hmmmm – what do you think? Considering he is the most recognizable Japanese Bodybuilder, I’m going with yes it is him. Did they get permission to use Hidetada’s image? No word as of yet but we’re looking into it.
Ad for Tesa Tape – “Pack Ultra Strong”
Image of Hidetada Yamagishi
Here is the press release from BSN regarding the show:
Bio-Engineered Supplements and Nutrition Inc. (BSN), the world leaders in cutting-edge physique and performance products, is proud to announce that they will be exclusively featured on the popular cable TV show American Chopper, which stars Paul Teutul Sr., his sons Paul Teutul Jr., Mikey Teutul and the rest of the Orange County Choppers (OCC) crew. The American Chopper episode will document the building of a custom fabrication, one-of-kind BSN-themed chopper, and in addition to the starring the OCC crew, will also have cameo appearances by The Girls of BSN, Team BSN athletes Anthony Presciano and 8-Time Mr. Olympia Ronnie Coleman, along with BSN co-founders and current President and Vice President, Chris Ferguson and Scott James.
In addition to the manufacture of the custom fabrication one-of-kind BSN-themed chopper, BSN also commissioned the production of an additional replica BSN chopper, with plans to donate 100% of the proceeds from the sale of this replica bike to the Warrior Transition Unit of the Keller Army Community Hospital in West Point, New York. With military hospitals a cause near and dear to BSN’s heart, Co-Founder and Vice President Scott James commented, “We really wanted to do something to give back to the soldiers who put their lives on the line every day protecting our country. We shot the bike’s unveil at a soldier’s monument in West Point, NY near the Keller Army Community Hospital and it made us all feel really proud. I want to thank everyone at the Warrior Transition Unit, the Keller Army Community Hospital and all of our brave military personnel for going above and beyond the call of duty everyday. I also want to thank Discovery and the boys at OCC for the most memorable and rewarding experience of my life.”
One of the most eagerly anticipated episodes of the new American Chopper season, be sure to tune into the BSN Bike Build episode of American Chopper on April 24th, 2008 at 9:00 p.m. EST on TLC! Don’t miss it!
Gym Management Services, one of the premiere franchises of Gold’s Gym International, is proud to announce that they recently moved their executive offices from Hollywood to Northridge, California. The brand new 6,000 square foot state-of-the-art facility will provide Gym Management Services representatives with the most advanced technology available and an enlarged office building to allow the management company to operate at maximum efficiency.
“Our explosive growth in the past few years has really pushed us to focus on expanding internally and externally,” said Angel Banos, CEO of Gym Management Services. “We spent 12 years in the previous building and are thrilled with our decision to move our executive offices to a more
The new facility was built from the ground up in order to accommodate the needs of staff and management and provide them with the highest technology and software available. Inside the new building are offices for department heads including the Group Exercise Director, Retail/Food Buyer, Fitness Director, CFO/Accounting, Information Technology and a Customer Service department. The new facility also includes an award-winning Gold’s Gym University, to provide an extensive training program for new and current employees.
Gym Management Services owns and operates many of the Los Angeles area Gold’s Gyms including Hollywood, North Hollywood, Downtown Los Angeles, Thousand Oaks and Simi Valley. The official location for the management company’s new office is located at 19835 Nordhoff St., Bldg 1A, Unit B, in Northridge, California.
LIFT Studios Launches HARDBODY NEWS Text Messaging Service
Female bodybuilding, fitness and figure news, gossip and NPC & IFBB Pro contest results delivered directly to your phone, within seconds of them happening.
DENVER, Colorado, February 27, 2008 – LIFT Studios (www.liftstudios.com) announced today that it has launched HARDBODY NEWS (www.hardbodynews.com), a new text messaging service for female bodybuilding, fitness and figure fans. HARDBODY News, like Muscle Phone (www.musclephone.com) for the men’s side of things, alerts subscribers of the latest industry news, gossip and NPC & IFBB contest results.
“Muscle Phone broke new ground for bodybuilding fans and it was time to provide a version for the women’s side of things. Those who sign up for the service will receive the 2008 Ms. International as well as the Fitness & Figure International results via text message immediately after they are announced,” said Isaac Hinds, Owner of LIFT Studios and Creator of Muscle Phone. “Fans of the female side of the industry no longer have to be glued to their computers or rely on friends for the latest NPC & IFBB contest results or industry news and gossip. Strategic partnerships have been formed with the IFBB Professional League, Pro Bodybuilding Weekly, Sprayflex, Getbig.com, Hardbody.com with more to come,” Hinds goes on to say.
Fans can access HARDBODY News, by texting the word HARDBODY to 64274 or visit www.hardbodynews.com, standard text messaging rates may apply. There is no charge for subscribing however standard text messaging rates may apply depending on your text message plan.Currently the subscription is not available outside of the United States but plans are being made to expand globally.
About LIFT Studios
LIFT Studios provides branding, consulting, design, interactive, marketing, mobile content, photography and video services. Founded by Isaac Hinds, LIFT is located in Denver, Colorado, with an emphasis on Sports, Fitness & Health-related clients. LIFT currently works with the top competitors in the bodybuilding, fitness and figure world. Adela Garcia, Monica Brant, Oksana Grishina, Dina Al-Sabah and Phil Heath to name a few. Isaac’s photographs have appeared in IRONMAN, FLEX, Planet Muscle, NPC NEWS, Oxygen and many other publications.
An interactive video chat IFBB Pro Female Bodybuilder Marika Johansson and her husband, industry insider Kris Gethin, who will share their Top 10 predictions for the 2008 Arnold Classic. This will be Bodybuilding.com’s seventh weekly live video chat.
Friday, February 22, 2008
1:00 p.m. MST
This Sunday marks the end of the American Gladiator season one. A couple Gladiators bit the dust in the first season’s taping and will not be back for round two. Some inside scoop for fans… Final tryouts will be held this weekend in Los Angles at the Fit Expo. If you haven’t tried out and still interested in becoming a new American Gladiator or contestant this is the place to be on Friday and Saturday.
Things are moving quick on the casting front. Both Gladiators and Contenders will need to be available March 5- March 9, 2008. If you haven’t been called back or invited to attend this round by these dates, sorry but you’re not in the running. Those who make it through the first March Madness round will be invited back for a Gladiator or Contender Boot Camp. Gladiators will have their camp March 17-22 and the Contenders will be held March 23-28. Actual taping of the shows will begin on March 31st.
Several NPC/IFBB men and women are in the running as new Gladiators or Contenders. I’m confident we’ll see at least two NPC/IFBB competitors make it onto the second season.
A little birdie told me that one of the current American Gladiators may have found a new love. What does this mean for this Gladiator? We’ll have to wait and see but rest assured you’ll get the full scoop as it develops.
LIFT Studios Launches Muscle Phone
Bodybuilding news, gossip and NPC & IFBB contest results delivered directly to your phone, within seconds of them happening.
DENVER, Colorado, February 11, 2008 – LIFT Studios (www.liftstudios.com) announced today that it has launched Muscle Phone (www.musclephone.com), a new text messaging service for bodybuilding fans. Muscle Phone alerts subscribers of the latest industry news, gossip and NPC & IFBB contest results.
“Muscle Phone breaks new ground for bodybuilding fans and I’m excited to launch with the start of the 2008 NPC & IFBB contest season. Those who sign up for the service will receive the 2008 IFBB IRONMAN PRO results via text message immediately after they are announced,” said Isaac Hinds, Owner of LIFT Studios and Creator of Muscle Phone. “Bodybuilding fans no longer have to be glued to their computers or rely on friends for the latest NPC & IFBB contest results or industry news and gossip. Muscle Phone allows fans to be connected to the industry at all times. Strategic partnerships are being formed to connect fans to the latest industry news and gossip as part of The Muscle Phone Network,” Hinds goes on to say.
“Bodybuilding fans deserve faster and more creative ways to keep up with the latest news. Muscle Phone is a great innovation and a terrific way to ensure that you don’t miss out on any of the big stories and contest results,” said Dan Solomon creator of the popular online radio network, Pro Bodybuilding Weekly. Similarly, Ron Avidan, owner of getbig.com, the most popular bodybuilding website states, “Muscle Phone is a great way to get all of the latest news right away. Getbig.com is proud to be part of The Muscle Phone Network.” One of bodybuilding’s most respected writers and radio show host, Larry Pepe states, “The modernization of the bodybuilding, fitness and figure industry continues with Muscle Phone, the latest example of utilizing new technologies for the benefits of the fans. Being able to keep up with all the latest info by simply checking your phone is just awesome. A great idea whose time has come.”
Fans can access Muscle Phone, by texting the word MUSCLE to 64274 or visit www.musclephone.com, standard text messaging rates may apply. Currently the subscription is not available outside of the United States but plans are being made to expand globally.
About LIFT Studios
LIFT Studios provides branding, consulting, design, interactive, marketing, mobile content, photography and video services. Located in Denver, Colorado, the emphasis is on Sports, Fitness & Health-related clients. LIFT currently works with the top competitors in the bodybuilding, fitness and figure world. Adela Garcia, Monica Brant, Oksana Grishina, Dina Al-Sabah and Phil Heath to name a few. Isaac’s photographs have appeared in IRONMAN, FLEX, Planet Muscle, NPC NEWS, Oxygen and many other publications.
VYOTECH Nutritionals is excited to announce that “The Olly Girls” have officially committed to attend the Arnold Fitness Weekend and will be available for personal photographs with fans at the VYOTECH booth. This will be a first time in attendance at the Arnold Expo for the super duo from Beverly Hills. “We’re proud to be able to provide the fitness community an opportunity to meet and mingle with these two celebrities that have gained their fame outside of the fitness sector” says Spiro Kandis, VYOTECH Nutritionals President and Co-founder. “Their presence will provide the every day guy a chance to get close and personal with two of the hottest women in the entertainment industry right now”. “These are elite young Hollywood stars that you won’t find at any other booth”.
Today, The Olly Girls (Holly Huddleston and Molly Shea) are recognized worldwide and currently have the #1 reality show “Sunset Tan” on the E! Television Network. These sexy blonde bombshells are sure to make for an exciting and entertaining weekend February 29-March 2, 2008 in Columbus, Ohio.
VYOTECH Nutritionals are the makers of ORYX “The World’s Perfect Protein” and the new appetite suppressing “Hoodia Shot” all day energy drink. Both of these products will be available for sampling at the Arnold Classic Fitness Expo all three days. VYOTECH Nutritionals has always been known for having the hottest women at their booth and 2008 is no exception.