- The War on Obesity
Flexing Political Muscle. Here are some tips on how to lobby to make politicians aware of the dangers of obesity - and what they can do to help win the war.
- Breaking the Law?
With so many rules and regulations to follow, club operators may be acting illegally without even realizing it. Protect yourself by reading this article.
- Lock in Memberships
A pristine locker room with affordable amenities can improve everything from retention to the sale of new memberships. So take these tips on how to clean up your changing area.
- Focus on Personal Training
Training for trainers … What do charge for personal training?
- Focus on Physical Plant
Part three in a series on ideal club design.
- Focus on Sales / Marketing
Profiting from member referrals.
- Focus on Retention
A year's worth of retention programming.
- Letter from the Editor
What Guys Want (No Surprise Here) by Jerry Janda.
- Industry Outlook
Australian Body Works acquired: What's next for DeLeede?
- Literature Showcase
- Ad Index
- Management Notebook
Profiting from tanning' and Tanning Marketing.
- Casey Conrad's Marketing Tutorial
The perfect web site: Satisfying members, drawing new ones.
- New Products & Services Review
Products for the Pro Shop.
- Expert Page
Affordable benefits packages for club employees.