- The War On Obesity: Helping the Children
In the past 30 years, the number of U.S. children who are obese or overweight has more than doubled. Health clubs can help reverse this current course. Here is how:
- The New Competition
The club across the street is not the only threat to your business. Nowadays, the fitness game has a different set of players who are after your members.
- Club Industry 2000: At Show Review
A sneak peek at the products and services on display at our Chicago trade show.
- The Mind Game
Work. Family. Stress. Your members want to loosen up. Grant them relaxation with mind / body programs.
- Focus on Retention
Keeping members with intertainment systems.
- Focus on Technology
Heart rate monitors: Promotion and profit.
- Focus on Pro Shop
The anatomy of a successful pro shop.
- Focus on Wellness / Rehab
The transition from fitness to wellness.
- Focus on Sales / Marketing
What makes a great salesperson?
- Letter from the Editor
Playing your cards right
- Industry Outlook
News from the industry.
- Literature Showcase
- Ad Index
- Management Notebook
Updating club; Health care partnerships.
- Casey Conrad's Marketing Tutorial
- New Products & Services Review
Children's Fitness Equipment, Daycare Products and Services.
- Expert Page
Competing in a price driven market.