Club Industry Magazine
For more information, call (215) 643-8100

October 2000

Club Industry Magazine is the magazine that you need to have if you own a gym or fitness club. It provides essential information to many items needed to keep a club up to its maximum potential. It also provides articles and tips to expand your knowledge into making sure that you have the best gym or fitness club in the industry.

October 2000 - Table of Contents
Volume 16, Number 11


  • The War On Obesity: Helping the Children
    In the past 30 years, the number of U.S. children who are obese or overweight has more than doubled. Health clubs can help reverse this current course. Here is how:

  • The New Competition
    The club across the street is not the only threat to your business. Nowadays, the fitness game has a different set of players who are after your members.

  • Club Industry 2000: At Show Review
    A sneak peek at the products and services on display at our Chicago trade show.

  • The Mind Game
    Work. Family. Stress. Your members want to loosen up. Grant them relaxation with mind / body programs.

Focus On

  • Focus on Retention
    Keeping members with intertainment systems.

  • Focus on Technology
    Heart rate monitors: Promotion and profit.

  • Focus on Pro Shop
    The anatomy of a successful pro shop.

  • Focus on Wellness / Rehab
    The transition from fitness to wellness.

  • Focus on Sales / Marketing
    What makes a great salesperson?


  • Letter from the Editor
    Playing your cards right

  • Industry Outlook
    News from the industry.

  • Literature Showcase

  • Ad Index

  • Management Notebook
    Updating club; Health care partnerships.

  • Casey Conrad's Marketing Tutorial
    Club brochures

  • New Products & Services Review
    Children's Fitness Equipment, Daycare Products and Services.

  • Calendar

  • Classifieds

  • Expert Page
    Competing in a price driven market.