- Eye Candy
Sex sells and fitness clubs have been using it in their advertising for years - with marketing campaigns that predominantly feature young hard bodies. But does anyone really buy that image anymore?
- Their Loss, your Gain
So your cloest competitor is going belly up. How do you (ethically) feast on his failure?
- Fire Power
Imagine a marketing compaign that can increase membership, improve community outreach and help save lives. The target? Firefighters.
- Focus on Technology
IHRSA 2001 show review.
- Focus on Sales / Marketing
Juicy tips and ideas.
- Focus on Retention
Meeting the needs of senior citizens
- Focus on Programming
Mother's Day and Father's Day can give your club a boost.
- Focus on the Internet
From techno-slow to techno-savvy.
- Letter from the Editor
- Industry Outlook
Club One speeds up in an economic slowdown.
- Casey Conrad's Marketing Tutorial
- Fitness Exchanges
- Management Notebook
Supplemental reading; spring cleaning
- Ad Index
- New products & Services Review
- Literature Showcase
- Calendar / Web Finder
- Community Builders