- The Right Stuff
Four clubs that have stood the test of time share the secrets of their success.
- Got Name?
A franchise / license can give your club instant name recognition, but is this type of branding right for you? A look at the pros and cons.
- Focus on Programming
Starting a group fitness advisory board.
- Focus on Retention
Lay out your club for maximum success.
- Focus on Sales/Marketing
The shortcomings of traditional sales techniques.
- Focus on Personal Training
Putting together group training programs.
- Focus on Suppliers
Schwinn / Madd Dogg partnership comes to an end.
- Letter from the Editor
Marathon Man, by Jerry Janda.
- Industry Outlook
Bally acquires Crunch; September 11th: One company's perspective.
- Casey Conrad's Marketng Tutorial
Marketing special programs for diabetes.
- New Products
- 2001 IHRSA/AB New Review
- Literature Showcase
- Advertiser Index
- Web Finders
- Community Builders
Saluting clubs that helped during a national tregedy.