Club Industry Magazine
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December 2001

Club Industry Magazine is the magazine that you need to have if you own a gym or fitness club. It provides essential information to many items needed to keep a club up to its maximum potential. It also provides articles and tips to expand your knowledge into making sure that you have the best gym or fitness club in the industry.

December 2001 - Table of Contents
Volume 17, Number 13


  • The Right Stuff
    Four clubs that have stood the test of time share the secrets of their success.

  • Got Name?
    A franchise / license can give your club instant name recognition, but is this type of branding right for you? A look at the pros and cons.

Focus On

  • Focus on Programming
    Starting a group fitness advisory board.

  • Focus on Retention
    Lay out your club for maximum success.

  • Focus on Sales/Marketing
    The shortcomings of traditional sales techniques.

  • Focus on Personal Training
    Putting together group training programs.

  • Focus on Suppliers
    Schwinn / Madd Dogg partnership comes to an end.


  • Letter from the Editor
    Marathon Man, by Jerry Janda.

  • Industry Outlook
    Bally acquires Crunch; September 11th: One company's perspective.

  • Casey Conrad's Marketng Tutorial
    Marketing special programs for diabetes.

  • New Products

  • 2001 IHRSA/AB New Review

  • Literature Showcase

  • Advertiser Index

  • Classifieds

  • Web Finders

  • Calendar

  • Community Builders
    Saluting clubs that helped during a national tregedy.