Muscular Development, owned by Twinlab, is another serious bodybuilder magazine that concentrates on natural bodybuilding, but also covers fitness and health related items. They pride themselves on giving its readers extensive coverage on the cutting edge of training, diet and nutrition articles. It also has great pictures of bodybuilders, and makes for enjoyable reading. The look of natural bodybuilding and less on the hardcore look is what Muscular Development stands for. With everything geared towards the natural look, it continues to attack steroids, drugs, etc.
This issue, Muscular Development has taken on a new look, mimicking the growing Internet computer rage, with the format looking like a browser, with computer terms replacing the normal style of the magazine. It is definitely an interesting look, but will it last and bode well with the readers. We shall see. On the cover is Roger Asmus.
"A wise man man once said the only thing you can be sure of is change. In our quest to give our readers what they want, change is inevitable. In addressing these needs, we have completely revamped this magazine to be the definitive source for cutting-edge research and information to help you reach your fitness goals, as well as a forum to showcase the majesty of the end result. With the reader in mind, we have completely redesigned our magazine emulating the fact paced age of the Internet.
We believe bodybuilding, in the true sense, is synonymous with living a healthy lifestyle. There are those who believe otherwise, that bodybuilding is about how much muscle you can build by any means, healthy or not, even including the use of dangerous, illegal drugs, anything. This is not a magazine for them. This magazine is for everyone who goes to a gym, eats healthy and endeavors to build their body - to make themselves look and feel better; to slow the aging process; to build muscle and burn fat; to be healthy and more fit." - Steve Blechman, Publisher & Editor-in-Chief
August 1998 Table of Contents
Volume 35, Number 8