IdeaSphere Announces Move to New Manhattan Headquarters
New York (September 16, 2005) - IdeaSphere, the parent company of Twinlab, Alvita Teas, Nature’s Herbs and Rebus Health Media, today announced it is moving its headquarters to expanded space in New York City this fall, consolidating operations in New York and at the manufacturing facility in American Fork, Utah. The company’s current office in Hauppauge, New York will be closed on November 1, 2005 when the consolidation is complete.
We’ve come a long way over the past 18 months toward fulfilling our vision of building a company that will lead the wellness revolution, providing products and programs that enable physical, emotional and mental fitness,” said Mark Fox, president of IdeaSphere. “We’ve almost completed our restructuring and integration of all our business lines, and consolidating our business leadership and key staff in New York will enhance our ability to build up our consumer marketing and sales operations to support our growth strategy, both organically and through strategic mergers and acquisitions.”
IdeaSphere acquired assets of Twinlab Corporation out of bankruptcy in 2003, and has been re-structuring the company’s operations, streamlining product lines and expanding relationships with key retailers over the past 18 months. Under the IdeaSphere leadership Twinlab sales have increased significantly and 2005 revenues are running 30% ahead of the previous year.
"With our key staff concentrated in New York and American Fork, we’ll be able to operate more efficiently and serve our key retail customers more effectively,” said Fox. “Combining our vitamin, mineral and supplement teams with our health and wellness publishing units will create synergies that will enable us to offer our retailers and consumers more creative solutions to promote healthy living.”
Fox said a number of positions will be transferred from Hauppauge to the New York office – located at 632 Broadway 11th floor New York, NY 10012 – which has recently been upgraded and expanded.