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IdeaSphere Announces Move to New Manhattan Headquarters
September 16, 2005

  • Here are two press releases from IdeaSphere (which owns Twinlab), the first one about its move in New York; the second one about its effort in the aftermath of Hurricane Katrina.


  • IdeaSphere Announces Move to New Manhattan Headquarters

    New York (September 16, 2005) - IdeaSphere, the parent company of Twinlab, Alvita Teas, Nature’s Herbs and Rebus Health Media, today announced it is moving its headquarters to expanded space in New York City this fall, consolidating operations in New York and at the manufacturing facility in American Fork, Utah. The company’s current office in Hauppauge, New York will be closed on November 1, 2005 when the consolidation is complete.

    We’ve come a long way over the past 18 months toward fulfilling our vision of building a company that will lead the wellness revolution, providing products and programs that enable physical, emotional and mental fitness,” said Mark Fox, president of IdeaSphere. “We’ve almost completed our restructuring and integration of all our business lines, and consolidating our business leadership and key staff in New York will enhance our ability to build up our consumer marketing and sales operations to support our growth strategy, both organically and through strategic mergers and acquisitions.”

    IdeaSphere acquired assets of Twinlab Corporation out of bankruptcy in 2003, and has been re-structuring the company’s operations, streamlining product lines and expanding relationships with key retailers over the past 18 months. Under the IdeaSphere leadership Twinlab sales have increased significantly and 2005 revenues are running 30% ahead of the previous year.

    "With our key staff concentrated in New York and American Fork, we’ll be able to operate more efficiently and serve our key retail customers more effectively,” said Fox. “Combining our vitamin, mineral and supplement teams with our health and wellness publishing units will create synergies that will enable us to offer our retailers and consumers more creative solutions to promote healthy living.”

    Fox said a number of positions will be transferred from Hauppauge to the New York office – located at 632 Broadway 11th floor New York, NY 10012 – which has recently been upgraded and expanded.

Twinlab Supports Vitamin Angel Alliance in its Nutritional
Relief Effort for Katrina Survivors

September 16, 2005

  • Twinlab Supports Vitamin Angel Alliance in its Nutritional Relief Effort for Katrina Survivors

    HAUPPAUGE, NY September 16, 2005, Twinlab -- a leading manufacturer of vitamins, minerals, and nutritional supplements joins the Vitamin Angel Alliance, a non-profit charity organization, to help Katrina survivors obtain the nutrients they greatly need.

    In the aftermath of the Katrina hurricane and all of its destruction, concerns of malnutrition, vitamin deficiencies, infection and disease are increasing. To assist Vitamin Angel Alliance in its efforts to help protect Katrina survivors from malnutrition and reduce the incidence of infections and disease, Twinlab is contributing close to 95,000 supplements. The donation will include a variety of products including important nutrients that help support the immune system such as Vitamin C, Echinacea, and the Twinlab specialty supplement Immunity Booster™.

    “These nutrients are especially beneficial for those who may not be getting adequate amounts from the food that is available to them,” stated Bruce Renick,” Executive Vice President Sales for IdeaSphere (parent company of Twinlab). “Twinlab’s mission is to help people achieve health and wellness and we are extremely proud to be part of the Vitamin Angel Alliance and their efforts.”

    The Vitamin Angel Alliance has already begun delivering large amounts of nutritional supplies to the victims of the Katrina disaster in Texas, Louisiana, Mississippi, and Alabama. According to Howard B. Schiffer, President of the Vitamin Angel Alliance, a great amount of focus is being placed in reaching the people that no one else is covering, such as the some 30,000 refugees that are being housed in any available space across many small towns in central Louisiana. “We proud to have Twinlab as a partner in our Katrina Relief effort,” said Schiffer. “Twinlab’s assistance is going to play a vital role in our relief effort and we welcome them as a primary partner.”