They're getting the ratings they deserve.
You mentioned Nitro, earlier. I heard Waltman say that Nitro going to three hours was the begnning of the end, and, that he told that to Triple H. I believe that eventually they're going to have to shorten the show, otherwise there won't be a show.
I'd say I watched a total of ten minutes, this week, and that was while the Football game was in commercials, and, the game wasn't even competitive.