they probably will incorporate a lot of their designs in the gym, they have their own fabricating shot in their warehouse complex.
Yeah ok, but that will prob be limited to the corporate design, like their logo. From a business point of view it's not smart to change/modify the equipment since most current WG members won't accept that.
To give you an anecdote, my gym owner thought it was a great idea to replace the old bench press & adjustable benches with a new line, but now almost everyone is complaining since the quality & flexibility of that new line is terrible. Fact of the matter is that replacing the damaged seats of that old line was enough (and way cheaper) to keep everyone satisfied.