https://decrypt.co/57720/ethereum-nft-market-primed-for-explosive-growth-in-2021Ethereum NFT Market Primed for Explosive Growth in 2021From virtual land to digital art, a comprehensive, new study delves into the booming market for non-fungible tokens.
A new report on the exploding market for non-fungible tokens (NFTs) reveals that transactions tripled in 2020, reaching more than $250 million in total.
Known as NFTs, these unique digital assets, which exist on the Ethereum blockchain, can be anything from BBC-branded Dr Who trading cards and Ubisoft Raving Rabbids tokens to luxury art pieces.
The biggest sale to date is a set of plots of virtual land, which went for $1.5 million on blockchain game Axie Infinity last week.The market saw astonishing growth last year, with use cases expanding, buyers vastly exceeding sellers, and plenty of traders making six-digit profits, according to the report, which was released today by leading NFT analysis firm NonFungible.com and foresight business, L’Atelier.
According to the data, the total value of all NFT transactions (which includes sales and all other transactions, such as “breeding” Cryptokitties, “minting” tokens, and renting virtual space) increased from over $62 million in 2019 to in excess of $250 million in 2020.
In 2020, NFT art sales alone grew by 2,800%, per the report, and big brands like Turner Sports and watchmaker Breitling have jumped aboard, making the asset class firmly mainstream.
“Traditional brands like Nike, Louis Vuitton, and Formula 1 are already spearheading the first generation of commercial uses for NFTs,” Nadya Ivanova, chief operating officer at L’Atelier, told Decrypt.
“We expect to see more brands entering and investing more resources in this space as they find new ways to engage virtually, and profitably, with their customers via NFTs,” she added.
The new report finds that NFTs are “primed to become a leading emerging asset class for the Virtual Economy in the years ahead, both in terms of their financial value and their practical uses, and a major driver of economic activity in virtual worlds.”
And major financial players are quickly moving in on this trend and “seizing the opportunity to capitalize on a broader shift to virtual finance already evident in the rise of cryptocurrencies and decentralized finance,” according to Ivanova.