Agree with Jon Cole a 100%. UP-Right rows are one of my few favorite exercises (others being pullover & press and BB Hacks..least favorite..any form of curling). And Jon has the good sense to do them the right way for BB'ing. The squeeze/contraction at the top position can be worth trying. Negatives are good, but tend to recruit more of the bicep/forearm on the way down, if that is what you want. With shrugs, the extra kicker is included. Some may Pre-exhaust the area by doing the shrugs first, than Up-rights.
Which strongly points out, even more, that some exercises are not meant for everyone. Can include squats, DL's and the overused BB bench press as other examples in BB'ing. Have gotten in the habit of using an Olympic style bar (E-Z bar) for the last couple of years with good results. Might suggest an E-Z bar (Olympic or exercise bar) for some who never can get use to a straight bar. And relieve some wrist/elbow tensions, perhaps.
Problem (my view only) most make is not keeping the bar hugging the body, but allowing it to drift out and away from the body, on the way up or down. This will put too much pressure on the shoulder girdle/rotor cuff, besides not working the traps the way they should be worked. Also raising the bar too high up, above mid/upper chest level is not required. Again, too much pressure on the shoulder girdle. Important that not too wide a grip is used, but having the hands around 6-7" apart. This is where a lot of guy's make their biggest mistake. There are wide grip pulls but they fall in he class of Hi-pulls and only go as high as lower pecs. Gironda favored this style for side delt width. Good Luck..