Arnold,
Why are these things so slow to develop?
Should it really take months to get this up off the ground?
The logo should have been one of the very first things finished, the T-shirts second so people would anticipate the launch of the website.
You need ground support to be successful and the ground roots adverstising goes a long way in ensuring that people know.
You get a few Mods to wear the shirts in their gyms and people will take notice.
I have advised Ron to do the same thing with the GetBig logo and shirts as well, but he is slow to act on these things.
DIV
It hasn't taken months, it's been a work in progress for almost 2 years.
The logo is an important aspect, need one that stands out, but it's hardly a pressing issue at the beginning before the site is even up.
As for Tshirts, like I said, once we realized the logo would be different then there was just no point until we got around to fixing it.
Why has it all taken so long?
Getting the content and pro's on board takes some work...you have to deal with the fact that many of these people are under Weider contracts, various supplement contracts, etc and that takes a lot of paper work, a lot of time back and forth between attorneys, etc.
We have had to work really hard to convince some of these various companies and pro's that our offers were better then they would get anywhere else...that has not been easy.
Quality of content, some sites, there content is not at all what anyone would call "Superior." They might have some good content but it's also riddled with BS form 14 year old children. We have made a conscious effort to make sure we haven't fallen into that trap. Which obviously cost a ton of money...by the time the site is launched there will already be well over a couple million dollars already spent.
Developing a plan: we developed a plan in the beginning but allowed for possible changes, once several changes and mistakes were realized a more permanent plan was put into place. We then set a date for the site launch, set dead lines for all projects, planned out and put in line advertisement campaigns, how we would function when it came to various expo's and bodybuilding events, etc.
The point being, things like "Tshirts" were put on the back burner, we had to make sure we had a quality product before we would be willing to tout the name too much.
