you also need to taste something new at least 15 times to train your taste buds to appreciate it.... try pairing a wine with food that you really like (based on the wine)...
i thought you were an old man like me bench? it always surprises me when people haven't tried something as mundane as red wine before... i grew up in a french household and can remember having a bit of wine at least once a week from age 6 on (as far back as i can remember)... obviously not a lot then but we were always encouraged to have about a quarter cup with our big saturday night family dinner (to be able to toast)