I saw this reasonable list of points somewhere else, so I stole it for here because I think it could be beneficial"
"I understand why some people are hesitant. The government's handling of the effort to get people vaccinated is wrong-headed and an utter failure.
1. Encouraging vaccination is primarily a marketing problem but is being treated like a disciplinary problem. There are a lot of good arguments for the vaccine that can be made and many people will respond to them if provided with good information. Our local hospitals put out a very good graphic showing the breakdown of vaccinated versus unvaccinated in the hospitals and ICUs -- it was pretty overwhelming.
2. Our government and business leaders don't seem to understand the difference between incentive and punishment. This morning I heard a mayor describe a policy of denying promotions to worker who remain unvaccinated as "incentivizing" when it is clearly punitive.
3. One of the most basic things I was taught in sales school was to understand my customer's objections and then address them. Same applies here. Just simply calling people stupid for not wanting to be vaccinated doesn't solve anything and just makes people dig in their heels. Understanding and addressing concerns would be a much better approach.
4. Ignoring natural immunity just causes more questioning. At this point there is no clear real world data that vaccination is better than natural immunity -- and the more recent studies seem to favor natural immunity. While I believe the vaccines are low risk, a person who has natural immunity should be able to forgo even that low risk.
5. Acknowledge that things haven't worked out like we thought. The vaccines are imperfect in both preventing disease and preventing spread. Be honest that at this point the vaccine is primarily about protecting yourself and not others.
6. Good information is transparent information. Yes -- myocarditis is a risk of vaccination for young men but myocarditis is also a risk of COVID for young men. Acknowledge both."