Bottom line is, Planet Fitness is for the average person who wants to claim that they work out...to ease their own conscious. It's for the slacker as well. The workout in name only types. Sure you'll get some fit people, but bottomline is, people who are serious about working out, don't really go to Planet Fitness. And the owners know that, which is why they mock bodybuilders. Because bodybuilders are the extreme, the opposite of who they want to attract. What slightly overweight man or woman wants to join a gym with muscled up, "screaming, weight tossing (Branch), steroidal freaks? And vice versa?
No, such people want to do a very causal workout, and have Pizza Nights at Planet Fitness...
And never really accomplish their goals, but accomplish the goal of the owners, to get their money..