Citroën C4 Ad Pulled Because You Can’t Take Women’s Photos Without Consent
The ad for the crossover was released earlier this month and features pop star Amr Diab as the male lead. He is the owner and driver of the C4, and it’s through his eyes that viewers get to experience the many features on the French car, including the front-facing camera on the rearview mirror. It is this one that got Citroën in trouble since Diab uses it to take a strange woman’s photo without her permission.
You can see the ad in full at the bottom of the page. While the carmaker has pulled it from its media channels, it is still available online on Diab’s Twitter.
Diab is shown at the wheel of the C4, driving through town, when he almost runs over a woman at a crossing. Mesmerized by her beauty, he uses the rearview mirror camera to snap her photo and, later on, is shown in a relationship with her. According to countless viewers and public figures, the fact that he took her photo without her permission and maybe used it to track her down so he could ask her on a date is nothing short of sexual harassment. And this ad normalizes this kind of behavior.The video came under heavy fire on social media, where it was labeled anything from creepy to very poor taste, the BBC reports. Against the backdrop of the #MeToo movement, the French carmaker was left with no other choice but to pull the ad and apologize for it.
https://www.autoevolution.com/news/citroen-c4-ad-pulled-because-you-cant-take-womens-photos-without-consent-177949.html#These women are killing romance. Pathetic.
