The only time in current bbing that "the best man won" was in 1998-2000, and 2003. Politics having played even a part in these. If they think Jay is more marketable, I don't see why, because I don't see him in Nike ads or Home Improvement ads (didn't he have a construction business?). I don't see him in ads other than what Ronnie used to do. He's not going to radically change bbing...
So, that being said, hopefully, the best man will not look like a fridge, and I could care less if he is white guy, a black guy (or a afro-Dominican

), or a Asian guy.