Wanocki, go look at the Rockies payroll. Helton gets 16M and the next guy gets like 6M. The whole team is 60M.
Now, look at the fine points. Jeff Francis makes 380K, Tulowitski makes 700K, Matt Holiday like 5M. After this showing, Francis will command 10M a year, Tulo will make 10M a year and Holiday will be a 13-15M a year player. So will the Rockies sign these players? They'll have to, and a few more which will bring the payroll over 100M.
Realistically, the Rockies are already a 100M payroll team. Otherwise, you'll never see them in the playoffs again. So either they spend the money, or they don't come back.