Honestly I think most of the products are the same. Only difference is the packaging and marketing behind it. Most People buy products because the packaging looks cool, or has some juiced BBer in the magazines holding the container ( as if this one product did it all ). The truth is I would rather have them use plain white containers, with black letters on the front that say "Whey", Or "Ephedra", then fire all the jackasses in marketing and pass those savings down to me... The consumer. I can read the ingredients labels just fine.