Basically, the companies have figured out how to cash in on "black friday" and "cyber monday" without actually offering any killer deals anymore.
They know people will kill each other for shit, and they don't even have to mark it down now... they just say "ZOMG EPIC DEALZ GET IN HERE NOW!!!!", don't change the price a fucking dime, and profit from people being dumbasses.
It's fucking pathetic how stupid and gullible the average American consumer is.... they'll practically scalp each other on black friday for something they can get for the same price 5x a year during random other sales, but ZOMG ITS BLACK FRIDAY ITS SUCH A GREAT DEAL ZOMG!!1111!!