white guilt
Gotta be Berkeley or Portland. The harmless dramatics really waters down the atrocity of it all. If they were indeed apologetic, how about some brutal sincerity, like the shirtless lashes ala Pvt. Tripp in Glory? Hell, I'd buy the PPV for some serious blood-shedding guilt. Their "Sorry" t-shirts are an embarrassment to the hardcore apologist base. And after the lashes, perhaps a heartfelt, full-body skin fillet, so they don't have to wear that oppressive color any longer.
I'd respect that.