Wayne from PDI was smart. He told me to run with the Pro Division BBing.com page, have some fun with it. It was free exposure for him and good business for me. The smart organizations do that. The close-minded ones are the ones who try to hate on everything surrounding their name.
Imagine a Lou Ferrigno fan page. He'd sue the pants off of them. He'd be better off giving them an exclusive morsel of info every now and then and letting them do some work for his cause!