You don't just have to win, you have to win and be interesting to watch. Look at Arlovski, he beat the piss out of Werdum, but since it was boring he landed in Danas dog house. I think if Shogun loses to Chuck he is in trouble, cuz not too many people really know anything about him over here.
people in the us dont give a shit about shogun. especially in that division where there's so many others they rather see - houston alexander, even though he lost people still remember how he banged before that, wanderlei, chuck, bonnar, forrest, rashad, henderson, rampage, jardine, machida, thiago silva, tito, sokodjou and of course bisping and matt hamill
haha that's a crazy division. im starting to think a one night 205 tournament wouldnt be a bad idea