You guys are confused. Phil IS THE BRAND. Being on social media is a requirement for anyone in the supplement industry where word of mouth is king. So part of his business is scrolling through his comments and answering questions from fans and potential customers. Comparing Phil with his haters because they're both using social media is no different than claiming the loser fanboys who heckle Tony Romo or Eli Manning are on equal footing with the objects of their obsession. Not saying it's impossible that a billionaire like Mark Cuban might throw a Twitter bomb every now and then but let's be honest. 98% of trolls are losers collecting disability checks with no use for their free time other than e-stalking.
I agree but you're supposed to be Above CONSTANTLY responding to the negativity. That makes your brand look bad if you're constantly going off on trolls. It just encourages these people even more because as you say they have nothing else going on
I can understand responding every once in a while but not every single day and about every single piece of criticism.
