Joe Weider strong-arm

[Stephano]

Another Weider strong arm method ad with Arnold

I'd be surprised if his arms measured anywhere near 20" when he took that pic. 

[lsr_asr]

cover of muscle builder power october 76 with Power bracelet.  Joe was trying everything to sell those bracelets.

[Taffin]

ARE YOU MAN ENOUGH TO WEAR THEM?

Slip on these electrifying New "Hell-Bent for Leather N' Lead" Strong Arm bracelets-and instantly, in a second, your arms start oozing 100% more power! Your body takes on the appearance of ferocious strength–striking fear and terror into anyone who even thinks of attacking you!

Your manhood and virility "comes alive" and across swiftly to women–they instantly sense your sexual power and want to be in your arms! And because of expert craftsmanship, these genuine leather and gold-toned lead weights-with the word P-O-W-E-R spelled out on each of them–are the latest in "MOD" fashions. They go well with all your clothes, turning them into vigorous looking styles! You "come alive" with muscle and sex appeal!

Thanks for transcribing that, it's hilarious!

The reply slip is also gold - it's addressed to "JOE WEIDER, Trainer of Terror Fighters"

That aged well...

[BB]

Adjusted for inflation, it would cost you just under a $100 to buy a pair of those puppies today.

[D.O.A.]

This is the worst Weider scam I ever saw. Joe would have deserved a beating for this one.

Hahahahaha! Yes it is pretty fucking insane the shit he would make his cash with!