If their names are selling the memberships why purchase a franchise at all? Why not just open their own independent gym?
Does being part of a franchise bring any benefits that the independent gym owner doesn't see other than being able to use the name?
Well one of the biggest things is the ability for your members to use any Gold's Gym in the world with a travel pass. The new owners of Gold's have changed allot of things. Since Pete sold it the Francisees are less happy. In some instances they are charing the fee based on GROSS sales. Their expo has been lacking cause now they charge their vendors a percentage. Gold's is also the #1 brandname in the industry. Members and visitors do like to purchase their clothes. There are some good advantage of having a franchise.
