Fitness on the local amatuer level is not as popular, but once you get to the Nationals, its huge. I think fitness is so physically demanding that if you do not have a strong gymnastics backround, you won't place high. That being said, pro fitness is the most entertaining part of the Olympia and Arnold. I'd pay to watch any contest that Jen Hen, Adela or Kim Klein were doing. In particular, Hendershott, IMO, is the most creative girl competing. She came out as a nun at one of the Olympia's!!!! Fitness is a lot more entertaining than watching most muscular after most muscular. Bodybuilding has a freak factor that makes it entertaining. I will, however, not attend a local BBing show unless there is a friend competing or a good guest poser due to it being dull as hell