so who are they?
The real influencers will never show themselves as it would be a stupid move.
You have huge ego families and their politicians, NGOs, CEOs of multinationals, mafia bosses and other business savy folks each taking their bite. The world is a giant business and humans are just another resource.
Take for example the notorious Avidans who smuggle sugar, fitness girls & diet coke to the vatican and his disciples. They shamelessly use their son Ron for publicity stunts and while he has to make do with the fitness girls they're raking in the millions.